Alice: Asylum

2018 - 2023 (Current)

AsSISTANT CREATIVE DIRECTOR, Lead Designer, Narrative Co-Writer, PRODUCER & Design Bible CREATOR

GRAPHIC DESIGN • TYPESETTING • LOGOS • CONCEPT ART


PROJECT INFORMATION

Alice: Asylum is a proof of concept, large-scale, AAA potential video game project, currently in pre-production. Created by legendary videogame designer American McGee (Doom, Doom II, Quake), it is billed as the third potential video game in American McGee’s Alice series. (American McGee’s Alice released 2000, and Alice: Madness Returns released 2011).

Working alongside American and his projects for years, Alex was one of the first designers engaged on the Alice: Asylum pre-production team. Starting off as a member of the core creative team, Alex has since progressed to become the lead designer for the game’s core presentation document, the Design Bible.

He handles all graphic design, branding, and pitch presentations for the project, working closely alongside the Game Director and other art team members on the project.

Alex is also heavily involved in project management, narrative structure, game design, weapon + enemy encounter design, internal art direction, art task briefings, and workflow systems. Alex is also a physical merchandise specialist, changing his working hat consistently within the team to meet the needs of the project as they arise.

Alice: Asylum is currently seeking approx $30 Million USD of funding and backing for development, to turn Alice: Asylum into a fully-fledged AAA video game release. Potentially for all main Playstation, XBox, Nintendo and PC gaming platforms.

At time of writing, the documents Alex has designed have been presented to Netflix, Amazon, Apple and various other large video game publishers around the world. Many are biting, many are interested, but none are yet to sign on the dotted line to fund Alice: Asylum.

At time of writing, Alice: Asylum has NOT YET secured funding for development.

The work to make something special continues regardless.

Alice: Asylum Logo Design by Alex Crowley.

Alice: Asylum Logo Design by Alex Crowley.

Alice: Asylum Design Bible Cover Design. Layout and Graphic Design by Alex Crowley.