ALEX CROWLEY // ONLINE DESIGN PORTFOLIO
PROFESSIONAL GRAPHIC ARTIST + ILLUSTRATOR
ALEX CROWLEY // ONLINE DESIGN PORTFOLIO
PROFESSIONAL GRAPHIC ARTIST + ILLUSTRATOR
- ALEX’S ART + DESIGN WORK HAS REPRESENTED AND/OR BEEN ASSOCIATED WITH -
Please Note: This website is a work-in-progress.
New projects, case studies, and other work Alex has completed will be made available soon.
UPDATE • FEB 2026 • New commission spots are currently LIMITED.
If you want to engage Alex on your next design project, please contact Alex directly below.
NEW PROJECT BOOKINGS CURRENTLY BEING CONSIDERED FOR APPROX. MARCH 2026 ONWARDS
PREVIOUS PROJECTS
The Alice: Asylum Project
Pre-Production Concluded - February 2023
The Alice: Asylum Project
Pre-Production Concluded - February 2023
Alice: Asylum
2018 - 2023
AsSISTANT CREATIVE DIRECTOR, Lead Designer, Narrative Co-Writer, PRODUCER & Design Bible CREATOR
GRAPHIC DESIGN • TYPESETTING • LOGOS • CONCEPT ART
PROJECT INFORMATION
Alice: Asylum was a proof of concept, large-scale, AAA potential video game project. Alex was integral in the pre-production and creative vision for this project.
Created by legendary videogame designer American McGee (Doom, Doom II, Quake), it was billed as the third potential video game in American McGee’s Alice series. (American McGee’s Alice released 2000, and Alice: Madness Returns released 2011).
Working alongside American and his projects for years, Alex was one of the first designers engaged on the Alice: Asylum pre-production team. Starting off as a member of the core creative team, Alex progressed to become the lead designer for the game’s core presentation document, the Design Bible.
He handled all graphic design, branding, and pitch presentations for the project, working closely alongside the Game Director and other art team members on the project.
Alex was also heavily involved in project management, narrative structure, game design, weapon + enemy encounter design, internal art direction, art task briefings, and workflow systems. Alex was also a physical merchandise specialist on the project, changing his working hat consistently within the team to meet the needs of the project as they arose.
Unfortunately, despite world-wide fan support and excitement, Alice: Asylum was unsuccessful in seeking approx $50 Million USD of funding and backing for development, to turn Alice: Asylum into a fully-fledged AAA video game release.
The documents Alex designed for the project were presented to Netflix, Amazon, Apple, EA Games and various other large video game publishers around the world.
Alice: Asylum Logo Design by Alex Crowley.
Alice: Asylum Design Bible Cover Design. Layout and Graphic Design by Alex Crowley.
Alice: Asylum // Design Bible
A wonderful undertaking in bringing all the pieces together.
Alice: Asylum // Design Bible
A wonderful undertaking in bringing all the pieces together.
The Alice: Asylum Design Bible
[PROJECT COMPLETED] • PART COMIC. PART SCREENPLAY. PART DESIGN DOCUMENT. PART SALES TOOL.
An ambitious, detailed, and wonderfully complex game design document.
PROJECT INFORMATION
The Alice: Asylum project was made possible by the support and funding of Alice’s legions of fans worldwide. While EA Games were reluctant to assist in green-lighting the project officially, and ultimately passing on the project - American McGee’s Alice fans were clamouring feverishly for a new installment in the videogame series for years.
The collected work to get a new Alice game rolling is being undertaken by the small team dotted all over the world, contracted by Mysterious Studios under the direction of American McGee, all on a shoestring budget.
The aim of the project is to complete an entire “Proof of Concept” document, that includes all game design, concept art, story, and narrative in one cohesive and enjoyable document. It is as close as you can get to playing the game, without it actually being a game.
Alex lead the design and layout of the Design Bible document, and it is currently available for download for free on Patreon.
Alice: Asylum // Game Design
Many pieces form the whole. Enemies, Weapons and Assets.
Alice: Asylum // Game Design
Many pieces form the whole. Enemies, Weapons and Assets.
Concept art, baddies and weapon designs.
[PROEJECT COMPLETED] • CONCEPT ART AND potential IN-GAME designs FOR THE ALICE: ASYLUM CONCEPT.
Snicker-Snack.
PROJECT INFORMATION
Alex originally joined the Alice: Asylum pre-production team as a designer, lending his talents to the creation of in-game concept art to be featured within the Design Bible. With a clear affinity for baddies, here is a selection of his work from within the dark halls of American McGee’s macabre Wonderland.
Original Character Design by Alex Crowley. Rendering and composition by Norman Felchle & Omri Koresh.