ABOUT ALEX


The story so far…

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ABOUT ALEX


The story so far…

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Hello there.

Thank you for showing an interest in my work! 

My name is Alex, and I’m a professional freelance graphic designer and illustrator hailing from Australia. 

My work is currently spread across projects in the advertising, print, music, and video games industry. Over my career, I've worked within a variety of roles, (and many at the same time) which have culminated into a varied, big ol' bag of tricks I now bring to the table for my freelance clients. 

I've been lucky enough to have my work associated with, or representing, some of my childhood heroes, and have had a blast doing so. (Long version is below, in my Work History). 

Be it illustration, graphics, design, games, concept art, or writing, I'm certain this is what I'm here to do. Create. I believe quality design helps communicate an idea effectively. I've also seen that interesting art is capable of bringing a sense of real joy and wonderment to people. Both of which are very special things. 

I know I'll continue following my passions, and I'm very excited to see where else that road will take me. I hope you'll be joining me for the ride! 

I would encourage anyone to follow their dreams. 
Stay the course, work hard, and try your best to make them a reality. 

// Alex Crowley

04.04.2021

Testimonials





Testimonials





"Alex has delivered high quality art and creative content across multiple projects in varying styles, always in a timely manner. He's been a real joy to work with."

American McGee  // CEO & Founder of Spicy Horse Games, China. 
Formerly of Id Software (Doom, Doom II, Quake, Quake II) & EA Games (American McGee's Alice, Alice: Madness Returns).
www.spicyhorse.com


"... I contacted Alex to help with our rebranding. He was very approachable, I only needed to explain what I wanted once, and, within a week, he delivered exactly that – no revisions required! I am known to be overly fussy when it comes to design, so I don’t offer this praise lightly, but I believe Alex is incredibly talented and would highly recommend his services. Thanks for a fantastic job, well done!"

William Kirk  // Owner & Operator of GameCloud, (Video Game Review & News Website). 
www.gamecloud.net.au

Skill Set


Skill Set


+15 years professional industry experience.

+ and counting...

ILLUSTRATION & ART

  • Professional skill in Digital Art Creation.

  • Specialising in Vector Illustration.

  • Proficient in Concept Art, Sketching, Character Design, Object / Environment Design, Story Boarding, Game Asset Concept Design, Photo Editing, Digital Matte Painting, Photo Retouching).

  • Experience in Hand-crafted Drawing Techniques. (Copic markers, Pencils, Painting, Inking, Lineart).

  • Currently studying Pixel Art.

  • Currently studying Manga Art.

PRINT & GRAPHIC DESIGN

  • Professional skill in all forms of Graphic Design, Typesetting and Printed Media Design Application.

  • Specialising in Logos, Branding and Visual Identity Creation.

  • Highly Proficient with Adobe Creative Suite. (InDesign, Photoshop, Illustrator, Acrobat Pro).

  • Extensive Printed Media Design Experience. (CMYK, Spot Pantone Colour, Corporate Stationery, Business Cards, Letterheads, Booklets, Hardcover Books, Flyers, POS Design).

  • Highly Proficient Typesetting Speed.

  • Highly Proficient in Large / Wide-format Media Design. (Signage, Banners, Billboards, Outdoor, Store Front Design and Installation Techniques).

  • Highly Proficient with Advanced Print Set-up Techniques. (Foiling, UV-Spot Varnishing, Custom Die-Cut Creation).

  • Highly Proficient with Clothing Design And Set-up Techniques. (Screen printing, Embroidery).

  • Proficient with Packaging Design Creation and Set-up Techniques. 

  • Proficient Newspaper Advertising Design and Delivery Supply. (AdStream, QuickPrint, Correct Newsprint Settings, Colour Adjustments).

DIGITAL & CODING

  • Digital / Web design experience. 

  • HTML 5 / XHTML Coding Knowledge.

  • CSS3 / CSS Coding Knowledge.

  • GIF & Adobe Flash Banner designs.

  • Social Media Marketing Experience.

  • SquareSpace Design Web Set-up.

  • WordPress Web Design & Set-up.

  • Currently studying C# Coding.

  • Currently studying Unity Video Game Development.

  • Experience with Final Cut Pro. (Video Editing and Motion Graphics creation.) 

  • Experience with Maya 3D Rendering and Modelling Software.

MISCELLANEOUS

  • Highly Proficient at Copy Writing and Narrative Design.

  • Excellent Communication, Written and Verbal skills in a team/client environment.

  • Highly Proficient in Microsoft Office Suite. (Word, Xcel, Powerpoint).

  • Bad-ass at Smash Bros., Tekken, the occasional CoD Match and generally dominating old-school Nintendo 64 era video games.

Work History


15+ Years Professional Experience

Notable Freelance Projects & Professional Work History

Work History


15+ Years Professional Experience

Notable Freelance Projects & Professional Work History

 

2020-2021 // Employment & Freelance Projects

[•]  Mysterious Studios, China.
ALICE: ASYLUM PATREON & MYSTERIOUS MERCHANDISE PROJECTS.

NARRATIVE CO-WRITER, ASSISTANT GAME DESIGNER, PROJECT MANAGER & DESIGN BIBLE LEAD GRAPHIC DESIGNER
(2018 - Ongoing) 

- Offering a full range of graphic design, logo and visual identity design, printed media design, focussed on Game Design, Sales, Pitch Presentations, Printed Media, Concept Art, Visual Identity and High Level corporate visuals.


2018-2020 // Employment & Freelance Projects

[•]  Media Junction & Caffeinate Digital, Australia.

Studio Manager & Senior Graphic Designer.
HEAD OF DESIGN TEAM + WORKFLOW SYSTEMS AND APPROVAL PROCESS DEVELOPER.
(MID 2018 - EARLY 2020)

- Offering a full range of graphic design, logo and visual identity design, printed media design, focussed on Digital Marketing, Advertising, Web-site Design and Development.


2017-2018 // Employment & Freelance Projects

[•]  The Factory, Australia.
graphic designer + SIGNAGE & PHYSICAL PROP DESIGNER
(2017 - 2018)

- Offering a full range of graphic design, logo and visual identity design, printed media design, focussed on the production of Large Scale, Wide Format signage and installation.

[•]  Freelancing as AlexCee Art // AlexCee.com

Freelance graphic designer + illustrator.
(2017 - 2018)

- Offering a full range of graphic design, logo and visual identity design, printed media design, advertising design, illustration and concept art services.

[•] Spicy Horse Games, China. 
Critter Academy, Video Game. {Freelance/Commission Project}

Character Artist, Supporting Graphic Designer & Story Designer.
(2015 - 2016)

- Created all narrative character artwork for the single-player campaign mode,
Designed game logo, branding and in-game area/stage emblems,
- Wrote the single player campaign and all character dialogue featured in-game.

Google Play // iOS Download // www.spicyhorse.com 


2016 // Employment & Freelance Projects

[•]  Freelancing as AlexCee Art // AlexCee.com

Freelance graphic designer + illustrator.
(2016 - 2017)

- Offering a full range of graphic design, logo and visual identity design, printed media design, advertising design, illustration and concept art services.

[•] Spicy Horse Games, China. 
Critter Academy, Video Game. {Freelance/Commission Project}

Character Artist, Supporting Graphic Designer & Story Designer.
(2015 - 2016)

- Created all narrative character artwork for the single-player campaign mode,
Designed game logo, branding and in-game area/stage emblems,
- Wrote the single player campaign and all character dialogue featured in-game.

Google Play // iOS Download // www.spicyhorse.com 


2015 // Employment & Freelance Projects

[•] Spicy Horse Games, China. 
Alice: Otherlands, International Film Release & Marketing. {Freelance/Commission Project}

Lead Graphic Designer, Supporting Artist & Copy Writer.
(2015)

- Provided graphic design, layout, typesetting, copy writing and supporting artwork for the hard-cover collector's art book, "The Art of Alice: Otherlands",
- Provided graphic design, layout, typesetting, copy writing and supporting artwork for the DVD + Blu-Ray physical release of the "Alice: Otherlands" short films,
- Created the "Alice: Otherlands" film launch poster,
- Supplied graphic design services for assorted print based media, posters, online advertising and supporting artwork for the "Alice: Otherlands" project.

Free Media Downloads // Facebook // www.spicyhorse.com 

[•] Mysterious, China. 
Fashion Label & Wearable Accessories Manufacturer. {Freelance/Commission Role}

LEAD Graphic Designer & Supporting Artist.
(2015 - ongoing)

- Provided graphic design, artwork and layout support for digital advertising and the online store,
- Designed artwork for limited edition collector's cards included with each product,
- Logo design and supporting artwork for each product range.

www.american-mcgee.myshopify.com

[•] Satellite 13 Entertainment Group, Australia. 
Independent Record Label. {Part-Time Design Role}

LEAD GRAPHIC DESIGNER & SUPPORTING ARTIST.
(2013-2015)

- Provided graphic design, artwork and layout services for all printed + online promotional media,
- Designed album art, for
Dialekt's LP Album "Forever Is Over", which features guest appearances by: Sen Dog from Cypress Hill, Royce Da 5'9" and more,
- Designed current Satellite 13 Entertainment Group website, logo and branding.

Download "Forever is Over" on iTunes // www.satellite13.com

[•] Hyperactive Advertising & Hyperactive Digital, Australia. 
Advertising & Design Agency. {Full-Time Design Role}

Studio Manager & Senior Graphic Designer.
(MID 2013- LATE 2015)

- Managed numerous national design and advertising accounts for the agency's large client base,
- Handled print set-ups, newspaper advertising and client liaison within a team driven environment,
- Adhered to all delivery deadlines, sourced quotations, handled wide-format printing and outdoor signage installation.

www.hyperactiveadvertising.com.au


2014 // Freelance Projects

[•] Destroy All Lines, Australia. 
National Live Music, Event & Touring Agency. {Freelance/Commission Role}

POSTER ARTIST & EVENT PROMOTIONAL ARTWORK DESIGNER.
(2013-2014)

- Freelance Poster Artist for numerous international and local bands/events hosted across Australia. (Western Australia, Victoria, New South Wales, South Australia, Queensland.)

www.destroyalllines.com


2013 // Employment & Freelance Projects

[•] Media Junction (Formerly TypeExpress), Australia. 
Advertising Agency. {Full-Time Design Role}

GRAPHIC DESIGNER & TYPESETTER.
(2010-2013)

- Handled a wide-range of duties, including fast-paced design and delivery for newspaper/press advertising, corporate design, visual identity, branding & client liaison.

www.mediajunction.com.au

 

[•] Gage Roads Brewing Co., Australia.
Limited Edition Beer Label Designs. {Freelance/Commission Projects}

PACKAGING DESIGN & ILLUSTRATion.
(2013)

- Limited Edition Beers / “The Convict” and “Abstinence”. Label artwork, carton design and logo design for limited edition product releases. Beers distributed Australia-wide via Woolworth’s Liquor.

www.gageroads.com.au

 

[•] Big Day Out (Feat. The Bloody Beetroots) – Big Day Art Competition, Australia.
Magazine Cover Artwork Design. {National Competition Winning Entry}

GRAPHIC DESIGN & ILLUSTRATION.
(2013)

- Artwork featured on the cover of Drum Media Magazine, Sydney, representing Sydney, Big Day Out 2013 and international DJ act, The Bloody Beetroots.

www.bigdayout.com

 

[•] Birds of Tokyo, Australia.
Official Tour Merchandise Poster Design. {Online Competition Winning Entry}

GRAPHIC DESIGN & ILLUSTRATION.
(2013)

- Artwork featured on official poster merchandise. Design was made available for sale during the Birds of Tokyo March Fires National Tour, 2013. [SOLD OUT].

www.birdsoftokyo.com


[•] Nicalis & Pelikan 13, America.
90's Arcade Racer, Video Game. {Freelance/Commission Project}

video game asset DESIGN. (2013)

- Logo design, artwork assets, playable vehicle designs, track side artwork featured in-game for The 90’s Arcade Racer, published by Nicalis and Pelikan13. Multi-platform video-game, poised for international release late 2016 for Nintendo Wii-U (Nintendo E-Store), PC, Mac, Linux, Android, iOS.

www.nicalis.com // YouTube

[•] Spicy Horse Games, China.
 
Akaneiro: Demon Hunters, Video Game. {Kickstarter Participation Project}

VIDEO GAME ASSET DESIGN. (2013)

- Armour creation (ACee Theme + Arekusu's Fury Theme), weapon designs (x2), NPC/Support character (Kanashimi Otome / Sorrow Maiden) design featured in game. Released on Steam, DRM-Free Format, Mac + PC.

www.angry-red.com

 

• Studied @ ECU Mount Lawley. Interactive Multimedia and Animation.
• Began freelancing as Alex Crowley Studios (ACS). Illustration, graphic design, consultancy.
 


2012 // Employment, Freelance Projects & Study

[•] Big Day Out (Feat. My Chemical Romance) – Big Day Art Competition, Australia.
Magazine Cover Artwork Design. {National Competition Winning Entry}

GRAPHIC DESIGN & ILLUSTRATION. (2012)

- Artwork featured on the cover of Drum Media Magazine, Perth, representing Perth, Big Day Out 2012 and rock act, My Chemical Romance.

[•] Spicy Horse Games, China.
 
BigHead Bash, Video Game. {International Competition Winning Entry}

VIDEO GAME ASSET DESIGN. (2012)

- Playable character design featured in-game for the international release of BigHead Bash, published by Spicy Horse Games China“Headshot” featured alongside official licensed characters from Alice: Madness Returns, Mike Mignola's Hellboy, Suicide Girls, and more. 

 

• 2012 IHART Charity Event, Exhibitor. Poster artwork on display and available for sale to raise money for Australian charities.
• Began studying Part-time @ ECU, Mt Lawley. Interactive Multimedia and Animation.


2010 // Employment & Freelance Projects

[•] Linkin Park – A Thousand Suns T-Shirt Design Competition, Australia.
Australian Tour T-Shirt Design Competition {National Competition Winning Entry}

GRAPHIC DESIGN & ILLUSTRATION. (2010)

- Contest design winner of over 1000 entries, resulting in limited shirt manufacture and an exclusive Meet n’ Greet with the band at the Perth leg of the tour.

 

• Left Snap Printing, Mandurah. Lead Graphic Designer + Typesetter + Customer Liaison + Digital Print Production. (2007 – 2010).


2003-2008 // Employment & Study

• Runner Up – Designer of the Year Award. Snap Printing, 2008.
• Began working at Snap Printing, Mandurah. 2007-2010.
• Worked at EB Games Mandurah, Assistant Manager. 2005-2007.
• Worked at Indiana Sign Co, Mandurah. Graphic Designer + Store Hand + Installation. 2005.
• Graduated from TAFE, School of Design. Diploma in Graphic Design Foundations. 2005.
• Graduated from TAFE, School of Design. Certificate IV in Graphic Design Foundations. 2004.
• Graduated with Advanced Standing, Year 12 @ Mandurah Senior Campus. 
Received Academic Achievement Award, Interactive Media. 2003.
• Work Experience, Structured Workplace Learning @ Cambridge Media, Perth. 
Print Manufacture, Plate Setting, Type Setting, Graphic Design, Web Design. 2003.